case study

NEOM

As one of Saudi Arabia’s most ambitious giga-projects, NEOM is redefining the future of livability, sustainability, and tourism. With hospitality at the heart of its global positioning, NEOM required a high-volume, future-ready workforce to meet its standards of service excellence.Creative Hospitality was selected to support talent acquisition, training, and pre-operational readiness across multiple sites, helping bring NEOM’s vision of world-class hospitality to life.

NEOM Logo
Aerial view of Sindalah Island development at NEOM, partner project with Creative Hospitality in Saudi Arabia
Aerial view of Sindalah Island marina at NEOM, partner project with Creative Hospitality in Saudi Arabia

Client

NEOM

SECTOR

Smart Cities
Tourism
Giga Projects

LOCATION

Sindalah Island
SCOPEOF WORK
1

HR & Talent Acquisition

Recruited 400+ hospitality professionals across front-of-house, culinary, and guest services roles

Built customized manning guides tailored to NEOM’s unique operating environment

Ensured candidate alignment with NEOM’s values: innovation, sustainability, and excellence

2

Job Fairs in Riyadh, Dubai, and Turkey

1,500 candidates across cities

3

Digital HR Systems

Implemented Creative Hospitality’s proprietary HRMS (Human Resource Management System)

Supported real-time staff management, scheduling, onboarding, and performance tracking

Currently managing 400+ active users across MDLBEAST’s venues