case study
NEOM
As one of Saudi Arabia’s most ambitious giga-projects, NEOM is redefining the future of livability, sustainability, and tourism. With hospitality at the heart of its global positioning, NEOM required a high-volume, future-ready workforce to meet its standards of service excellence.Creative Hospitality was selected to support talent acquisition, training, and pre-operational readiness across multiple sites, helping bring NEOM’s vision of world-class hospitality to life.
Client
NEOM
SECTOR
Smart Cities
Tourism
Giga Projects
Tourism
Giga Projects
LOCATION
Sindalah Island
SCOPEOF WORK
1
HR & Talent Acquisition
Recruited 400+ hospitality professionals across front-of-house, culinary, and guest services roles
Built customized manning guides tailored to NEOM’s unique operating environment
Ensured candidate alignment with NEOM’s values: innovation, sustainability, and excellence
2
Job Fairs in Riyadh, Dubai, and Turkey
1,500 candidates across cities
3
Digital HR Systems
Implemented Creative Hospitality’s proprietary HRMS (Human Resource Management System)
Supported real-time staff management, scheduling, onboarding, and performance tracking
Currently managing 400+ active users across MDLBEAST’s venues