case study

MDLBEAST

MDLBEAST, one of the region’s most disruptive cultural brands, has expanded into hospitality with attaché, a private members lounge and fine-dining destination in the Diplomatic Quarter, and Beast House in JAX District, home to MDLBEAST Radio, music studios, an event space, and a nightclub. The brand’s hospitality portfolio also includes pool clubs, boutique hotels, and distinctive F&B concepts, all merging music, culture, and elevated guest experiences.

Concert and nightlife experience at MDLBEAST partner project with Creative Hospitality in Saudi Arabia
Dining and event space at MDLBEAST partner project with Creative Hospitality in Saudi Arabia

Client

MDLBEAST

SECTOR

Hospitality Restaurant Operations Pool Club Private Member's Club Night Clubs Catering Events Entertainment

LOCATION

Riyadh, Saudi Arabia
SCOPEOF WORK
1

HR & TALENT DEVELOPMENT

Developed complete staffing plans and manning guides

Recruited 400+ hospitality professionals across all venues

Delivered 1,500+ hours of training in service standards, guest experience, and brand culture

2

Pre-Opening & Operational Setup

Built front- and back-of-house SOPs customized for each conceptDesigned end-to-end guest journey flowsSupported licensing, vendor alignment, and launch readiness

3

Digital HR Systems

Implemented Creative Hospitality’s proprietary HRMS (Human Resource Management System)

Supported real-time staff management, scheduling, onboarding, and performance tracking

Currently managing 400+ active users across MDLBEAST’s venues