case study
MDLBEAST
MDLBEAST, one of the region’s most disruptive cultural brands, has expanded into hospitality with attaché, a private members lounge and fine-dining destination in the Diplomatic Quarter, and Beast House in JAX District, home to MDLBEAST Radio, music studios, an event space, and a nightclub. The brand’s hospitality portfolio also includes pool clubs, boutique hotels, and distinctive F&B concepts, all merging music, culture, and elevated guest experiences.
Client
MDLBEAST
SECTOR
Hospitality Restaurant Operations Pool Club Private Member's Club Night Clubs Catering Events Entertainment
LOCATION
Riyadh, Saudi Arabia
SCOPEOF WORK
1
HR & TALENT DEVELOPMENT
Developed complete staffing plans and manning guides
Recruited 400+ hospitality professionals across all venues
Delivered 1,500+ hours of training in service standards, guest experience, and brand culture
2
Pre-Opening & Operational Setup
Built front- and back-of-house SOPs customized for each conceptDesigned end-to-end guest journey flowsSupported licensing, vendor alignment, and launch readiness
3
Digital HR Systems
Implemented Creative Hospitality’s proprietary HRMS (Human Resource Management System)
Supported real-time staff management, scheduling, onboarding, and performance tracking
Currently managing 400+ active users across MDLBEAST’s venues